![]() All of these styles offer unique characteristics, and the fonts in these families play a significant role in their symbolic meaning – making an impact on your final logo design. Learn to use calligraphy and lettering to create dynamic and clever monograms. There are thousands of free fonts available today, but most can be broken down into 5 broad categories, or “font families”, which are available when you use our logo maker tool. Sequel Sans Font Family was designed by Oliver Jeschke and published by OGJ Type Design. Each type of font comes with its own pros, cons, and psychological meaning, that should be taken into account when you create a logo. ![]() Peeling paint shows a home that’s neglected glossy, vibrant colors portray a home that is well taken care of.Īnd, like colors do for a house, fonts are used to elicit specific responses and create unique mental associations with a brand. ![]() You want to get it just right, because that new coat will refresh your home and tell your guests a lot about the people living inside. When you want to design a logo, choosing the right font is like picking the right color with which to paint your house.
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